Strategic aims 2012-15
Our goal is to support the creative and cultural industries to meet their economic potential through the right skills and training.
Our strategic aims for 2012-15 are as follows:
- Ensure that every young person in the UK has access to industry-endorsed information, advice and guidance, helping them to make the best choices about their futures
- Facilitate a change in recruitment culture across the creative sector, opening up access to talent through paid internships and apprenticeships
- Enable creative sector employers and employees, freelancers and sole traders, to access the best tools and training to support their growth.
We deliver our aims through the National Skills Academy for Creative & Cultural, a network of education and industry partners working together to improve the provision of skills and training for the creative and cultural industries.


