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Creative apprenticeships at Motorpoint Arena

 19 October 2012

Motorpoint Arena took part in a creative apprenticeships pilot in Wales.

Part of Live Nation UK, Motorpoint Arena is a large multi-purpose venue in Cardiff, attracting over one million customers each year in concerts alone.

They found that creative apprenticeships provided a valuable entry route into their organisation.

The experience was so positive that Live Nation is now planning to roll out creative apprenticeships across five more of their venues.

Apprenticeships as an entry route

Motorpoint Arena were keen to explore creative apprenticeships as a way to give young people a doorway into the industry.

They realised they could give an apprentice valuable experience in cultural venue operations.

"We realised we could give an apprentice valuable experience in a cultural venue"

Not only this, creative apprenticeships could help them with recruiting entry-level employees that they could train on the job in the organisation. 

Working with Creative & Cultural Skills

Motorpoint Arena took part in the pilot of creative apprenticeships in Wales, which Creative & Cultural Skills project managed.

They were able to link Motorpoint arena with a training provider, help them to claim funding through the Young Recruits Programme and provide ongoing support and training to help with mentoring their apprentice.

Views on apprenticeships

“From the start I was sold on the idea it was a good thing," said Dan Roberts, Deputy General Manager.

"I wish I had been given a chance at the age of 18 to get a way into the industry”.

Dan also enjoyed being part of his apprentice's professional development. 

"The mentoring aspects of things were quite illuminating"

“It’s been very interesting to watch our apprentice, Nathan, develop from the first few weeks.

"The mentoring aspects of things were quite illuminating. We would normally employ people in a specific job, but with this we were also teaching life experience. 

"That meant it was very much entry-level employment, which is a new approach for the organisation.”

After the apprenticeship

Nathan, who was initially unemployed, is now working full time in the maintenance department at Live Nation.

“We would definitely employ an apprentice again," said Dan. "The enthusiasm generated by the 170 applications we received initially has made me and the Head of Departments reconsider how lucky we are to work in the industry.

"I would definitely recommend the creative apprentice scheme to any employer”.

Live Nation is now rolling out creative apprenticeships across a further five venues.


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