Live Nation, technical theatre apprenticeships

 22 October 2012

Live Nation had always been passionate about getting young people into the music industry, so apprenticeships were a natural fit for them.

"Many Live Nation employees take a real interest in bringing new, young people into the music industry as they remember how much they went through themselves to get here," says Denise Aldridge at Live Nation.

"We're really keen on apprentices learning their first skills at Live Nation."

"Some of our employees started out in the days when you worked for free and have worked their way up to management level.

"Many feel that the apprenticeship is a similar route in, but a bit more accessible. So I'm confident in saying that, as an organisation, we're really keen on apprentices learning their first skills at Live Nation."

Recruiting an apprentice

"The recruitment was straightforward. We decided on a venue where we could place apprentices and the General Manager and I attended a conference in Mancehster to find our how we could more the idea forward.

"This was a really useful stage and helped us to behin the process.

"We advertised internally at first, and quickly found a keen young person."

A new initiative for live music

"Apprenticeships are relatively new to our industry, so the whole process has been a learning experience.

"As it was so new, we found that, when we first started, the colleges we worked with had a few teething problems when it came to getting the apprenticeship off the ground.

"However, as we have taken on more apprentices in different parts of the country, we have quickly learnt that all colleges operate very differently.

"Apprenticeships are relatively new to our industry, so the whole process has been a learning experience."

"It helped that at Live Nation we knew exactly what we wanted out of the apprenticeships from the beginning.

"We've all learnt a great deal and have come very far with our experiences."

Adapting the apprenticeship process for the future

"We've now adopted normal recruitment practices for the apprenticeships we go after. We're comfortable with where to advertise, and we hold assessment days to help the selection process.

"We've also built a close relationship with the college, so they understand how we work.

"It's a big commitment, taking on an apprentice, and to begin with the paperwork can be significant, but the process does get easier and it pays off in the end."

Apprenticeships are good for business

"Having an apprentice in your organisation is like having a fresh pair of eyes around - someone who is younger and sees things from a different angle.

"It helps to have that level of enthusiasm amongst the staff. 

"Sometimes the apprentice may ask questions that may seem naïve but it actually keeps us on our toes. At other times the questions may highlight things we have not yet come across or thought about.

"Staff in the organisation have now become reliant on the assistance!

"Having an apprentice in your organisation is like having a fresh pair of eyes around."

They want to help the apprentice progress in the hope that they will be employed at the end of their apprenticeship.

"So it's been a great help for team development, and we try to make the whole company aware of what we are doing for young people by featuring them in our company magazine."

Views on apprenticeships

Denise would recommend apprentices to other employers.

"They help your business on many levels, including staff development.

"But before taking on an apprentice, I would advise that a company speaks to other organisations that have experienced the process to give them tips and guidance.

"Moving forward, Live Nation has long term investment plans for training and progression for employees in the music business.

"We also take pride in assisting colleges with skills development in our industries; this will be even more exciting now that we have merged with Ticketmaster."

Search for more career opportunities at Live Nation.


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