Tell us one thing about your job that we probably don’t know about?
I have actually been freelancing since I was 16-years-old, so I’m almost a decade into my career, which has allowed me to take on senior leadership roles in fields that I especially love.
What’s the biggest challenge facing your sector right now?
Sustainability. Both across our environmental impact, from implementing low waste principles early in the design stage to accountability for the end of life consequences and delivering social actions across representation and access.
If you could give your 16-year-old self some career advice, what would it be?
To approach working with a more holistic, balanced perspective, where resting should be taken just as seriously as executing all those exciting projects to the best of my abilities.
What’s been the most surprising moment of your career journey so far?
Being able to work with local grassroot organisations and refugee communities in the West Bank during my apprenticeship with Saffron Music forever changed my life. It galvanized my work and cemented in me that art can be a vessel for exceptional social change, fostering a life-long commitment to dismantling the injustices faced worldwide where possible.
Who’s your professional hero?
Kamina Walton, Founding Creative Director of Rising Arts Agency, has been so instrumental to every stage of my career. From landing me my first freelance job to appointing me as the Non-Executive Director of Rising, her active faith in and investment into my abilities has allowed me to continuously meet my potential and evolve. And knowing she has had this impact on countless others is a true testament to her as not only an ally but in making the radical, progressive change we need to see across the creative sector and beyond.