A creative digital career

 2 October 2013

Creatives can find work in many industries – and the digital sector is no exception. Amy Edwards from recruitment website Bubble Jobs explains how the creative and digital industries can overlap.

Amy has noticed more and more of an overlap in the digital sector with the creative industries.
Amy has noticed more and more of an overlap in the digital sector with the creative industries.

It might seem like 'a creative career' only means a career in an industry such as product design, theatre or visual art. After all, if you've studied these things, they’re the only things you can really do, right?

Well, that’s where you’d be wrong. These days, the creative industries are far more diverse than ever before. At Bubble Jobs, we’re starting to see more and more of an overlap with one other particular industry: the digital sector.

Thanks to new technology and techniques, the digital sector is growing at an incredible pace. But believe it or not, it’s not all about web development, online marketing and online sales. Creativity is also needed in the digital sector, and that’s where you could come in.

Why creatives should consider the digital sector

Whether you’re an artist, designer, animator, writer or publisher, there’s a strong chance a successful career in digital could be just around the corner. You may not know it, but you may well already have the skills that employers are looking for.

"You might be trained in a more ‘traditional’ creative skill, but it’s worth taking the time to seriously consider a career in digital."

In this digital age, it’s all about transferring your skills to make the most of your potential. You might be trained in a more ‘traditional’ creative skill, but it’s worth taking the time to seriously consider a career in digital.

There are many talented people in the creative industries – but the ones who are the most successful are able to adapt throughout their career and play to their strengths. It’s all about realising your potential, taking a step back, and weighing up your options.

Understanding the digital industry

The digital industry is so diverse that it can be hard to know where to start. A lot of jargon can turn up on job adverts, or and even on job titles themselves.

That’s where sites like the Bubble Jobs Digital Career Portal come in. We are here to make it easy for you to work out what kind of jobs are involved in the digital sector, and what kinds of work you might be qualified for.

Remember, it’s all about thinking outside the box. Here’s a quick guide to some of the jobs in the digital industry. Take a look to see what kind of jobs your skills might qualify you for. 

Literature and publishing

Whether you dream of being a novelist, journalist or editor, you might be surprised to learn that you have some of the most desirable skills in the digital industry at the moment.

"It’s not all about online sales. Creativity is also needed – that’s where you could come in."

Online copywriting involves creating compelling, original content for a range of digital platforms.

Then there's managing the overall online content strategy of a website, which includes things like forecasting, image and video creation, and managing a team of copywriters. There are lots of ways you can get involved, and even become very successful. 

Don’t forget social media either – your language skills could make you perfect for devising and implementing an effective social media strategy. You could end up at the forefront of any company’s customer experience team.

Art and design

Whatever your area of expertise in the art and design field, there’s a good chance your skills and experience have equipped you for a few digital career options.

There's classic web design, also known as front-end design. But there are also more complex niche areas, like UX (user experience) design, which deals with the journey users take through a website. 

Don’t fancy that? You might be pleased to hear that things like games design and graphic design are also viable careers for visual artists in the digital industry. 

Theatre and drama

If you’re a budding actor or theatre producer, a career in the digital sector might not seem like the most obvious option.

"Thanks to YouTube and Instagram, there’s real demand for candidates with production and photography experience."

However, your presentation and communication skills could actually stand you in good stead. You could succeed at things like online sales, account management and project management.

Your performing ability could mean you’d be suited to managing teams of people working on multiple projects.  

The fast-paced, high-pressure environment of these jobs might be a good fit for you, so they’re definitely worth considering.

TV, film, photography and animation

If you’re working towards a career in TV, film, photography or animation, it's worth checking out opportunities available in the digital sector.

Thanks to sites like YouTube, Instagram and Vimeo, there’s a real demand for candidates with production, photography and editing experience. A wide range of big name employers across the industry regularly advertise job roles in online video/display advertising.

Like those with literary skills, your creative abilities could also propel you towards things like online content production too.

Find out more about creative digital careers

This is just a rough guide, but there are lots of ways you could transfer your existing creative skills to a job in the digital industry.

It’s up to you to research each area of the digital sector and find a niche where you could excel. You never know, it could turn out to be the best move you ever made!


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