Agent

 1 March 2011

Agents in theatre & dance, film and television work to represent performers and individuals. Agents can also supply artists for corporate and private events. Their clients may include actors, singers, dancers or supporting artists.

Working to represent performers and individuals.
Working to represent performers and individuals.

They may also represent stand up comedians, variety artists, presenters, choreographers, designers and directors.
Agents find work for their clients, in order to do this they:

  • Co-ordinate their contracts, and secure appropriate deals for them
  • Represent a roster of all types of performers. They also cultivate relationships with industry decision-makers in order to persuade them to use their clients
  • Negotiate deals, and act as 'brokers' for the whole process. They also support and guide their artists' careers
  • Keep up to date with what is happening in the entertainment industry
  • Find out what productions are in development or set for development
  • Maintain relationships with venues, hirers, producers and other employment creators.

Agents also act as a buffer during contractual negotiations. They supervise the fees and keep up to date with industry rates and agreements. An important part of an agent’s job is to continually look for new artists to complement their roster.


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