Brand designer

,  13 March 2013

Brand designers work with the client to understand what image or mood they want to project and come up with designs to create a brand identity. They are usually graphic designers who have decided to specialise in this type of work

The team at branding and graphic design agency Form. (Image: Form UK)
The team at branding and graphic design agency Form. (Image: Form UK)

This article is also available in Welsh / Mae’r erthygl hon hefyd ar gael yn Gymraeg

What do brand designers do?

Brand design involves creating a distinct identity for a product or service. This can, in some cases, encompass the entire image of a company or organisation.

They produce designs for:  

  • visual identity, including logos
  • corporate identity (business image)
  • products
  • websites
  • packaging
  • physical environments, for example shops and offices
  • social media. 

You need to be able to: 

  • pay great attention to detail
  • come up with creative ideas, but also be able to listen carefully to what the client is asking for
  • have confidence to present or communicate your ideas
  • work to a brief, within the constraints of a budget and deadline
  • work as part of a team or on your own, as required. 

Brand designers may work for a design agency, helping customers with their branding. Alternatively they may work for the design department of an organisation, as part of the organisation’s brand strategy and marketing department.

They usually work in an open-plan studio along with other designers and typographers. Some are freelance. There may be some travel to meet clients. 

In a smaller agency, you are more likely to work directly with clients. In a larger organisation client contact may be through account managers. Although the work is mainly normal office hours, you may have to work longer hours close to deadlines. 

How do I become a brand designer?

You need to have a flair for design and an interest in the ways things look. 

Employers will usually expect you to have a portfolio of your work to show them at interviews and may ask for experience of using specific graphic design software.

Although there are no set entry qualifications, most brand designers have a degree. Relevant subjects include: 

  • graphic design
  • graphic communication
  • visual communication
  • graphic branding and identity
  • advertising and brand design. 

All courses are listed on the UCAS website. Design and Art Direction also has information about design training courses.

You can prepare for a degree by studying design at different levels. These include: 

  • GCSEs in art and design
  • A levels in graphic communication or art and design
  • BTEC Diploma in graphic design
  • BTEC Diploma in art and design
  • BTEC Level 3/4 Foundation Diploma in art and design. 

There are Apprenticeships in graphic design at Intermediate level for junior artworker and design assistant roles, and at Advanced level for junior graphic designers. The Higher Apprenticeship in design leads to graphic design roles.  

What can I earn?

An assistant designer could start around £16-20,000, rising to £20 -28,000 for a junior. A middleweight designer could earn up to around £30,000 and a senior designer up to £55,000. A director could earn £75,000+.


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