Ellie Dolan-Roberts, Assistant Print Designer
Ellie, is an Assistant Print Designer for Oasis Fashion. She found work experience to be an essential part of her career development and advises others to get as wide a range of experience as possible.
I grew up in Sudbury, a small town in Suffolk near the Essex border and completed my university studies in Colchester. After completing my BA Hons in Fashion and Textiles I moved to London where I have started my career in Print Design.
What job do you do?
I am an Assistant Print Designer for the high street brand Oasis Fashion.
What qualifications do you have?
I started my creative study with a Foundation Diploma in Design and Applied Arts at Colchester School of Art and Design. I stayed on at Colchester to complete my B.A.hons in Fashion and Textiles.
How did you become an Assistant Print Designer?
From a very young age I've always wanted to be a textile designer. I did my first work experience at a local silk mill called Stephen Walters when I was just 16, which inspired me to attempt to make a career out of my love for textiles.
At school I studied as many creative subjects as I could including Photography, Product Design and Textiles. I did a Foundation Diploma in Design and Applied Arts at Colchester School of Art and stayed on to complete my B.A.Hons in Fashion and Textiles.
After graduating I joined Oasis on a graduate placement scheme and I am now an Assistant Print Designer and have been here for three years. Time flies when you’re having fun!
What do you do for your job?
I base my designs on catwalk trends, designer inspiration trips and recent exhibitions
We are always busy, busy, busy in the print design department as we have so much to do to get ready for the upcoming season! I spend most of my time in the design room, creating prints for all departments. I base my designs on mood boards of catwalk trends, designer inspiration trips and recent exhibitions, so there is a lot to draw together when we are creating the final prints.
What is the best thing about your job?
One of Oasis’ core concepts is ‘spreading colour, print and happiness’ which ties in with what I want from my career, so I think it is a perfect fit.
The team I work with is a big part of this – we’re a little Oasis family!
And the worst thing?
It’s hard to pick something as I enjoy so many parts of my job. One thing that I was uncertain about when I started as an Assistant Print Designer was how much as well as being creative, I had to use the mathematic and logical side of my brain. Putting prints into complex repeats, following repeat sizes and rescaling sketches to life size garments for placements can be quite challenging.
How do I get into print design?
Getting into print design is competitive, so you need to find something that sets you apart from other applicants.
Getting into print design is competitive, so you need to find something that sets you apart from other applicants. For me, this was the portfolio of experience I had developed through my work with a wide variety of designs. Try to get as much experience as you can from different areas of the industry.
I would suggest if you know you want to be in high street fashion, try and get experience at high end stores, and internal décor studios too. This gives you a range of experiences to draw on in your interviews and in your future career.