Jon Enoch, freelance photographer
Jon Enoch is a freelance photographer, specialising in portrait and lifestyle photography. A round-the-world trip, which he won in his first week of university, gave him the chance to explore photography, and he now runs his own business.
I am originally from Dorchester, but I moved to London in 2011 to pursue my career as a freelance photographer.
What job do you do?
I'm a freelance photographer, specialising in portrait and lifestyle photography. I work with brands to create photography for their campaigns, or take portraits of CEOs or sportspeople, for example.
What qualifications do you have?
I actually went to Sheffield University to study geography but while I was there I developed a love for photography - so I have a BA degree. I then went on to study for my NCTJ in news photography at Sheffield College after I graduated from university.
How did you become a freelance photographer?
The first week that I was at university I entered a prize draw in HMV. A couple of weeks later I got a phone call to tell me that I'd won a round-the-world trip with all flights and accommodation paid for.
I bought a cheap point-and-shoot camera for the trip and that was where I developed my love of photography.
I didn't have to think twice about going, and luckily my course tutor agreed that I could postpone my degree for one year. I bought a cheap point-and-shoot camera for the trip and that was where I developed my love of photography.
After university, I got my qualification in news photography and got a job at a local newspaper, and then moved onto a news agency. I learned so much working as a news photographer.
When you only have a few seconds to get the right shot, you learn to get it quickly! These skills have really helped me move onto my freelance career. Sometimes I am hired to take portrait photographs of a top CEO and they might only have five minutes in their schedule. I have to work under a lot of pressure.
What do you do for your job?
If I'm on location, I could be anywhere in the world photographing an advertising campaign, for example. It could be a week of very intensive, high pressure work with long hours.
If I'm in the office, I could be doing anything. I would be liaising with my assistant or my agent. I would be working on admin, on upcoming bookings and making sure everything was booked and planned in advance. I would also be working on my own marketing to ensure people always have me in mind when they're looking to book a freelance photographer.
What is the best thing about your job?
It's definitely the freedom and the creativity. Being self-employed is, without a doubt, hard work, but I am in control of my own destiny and I can choose my own work and direction of what I do.
And the worst thing?
Probably all the business admin I have to do when I'm not actually taking photographs. There's so much work that goes on behind the scenes for a photography shoot that you just wouldn't know about. Taking and editing pictures is only around five per cent of the job.
How do I get into freelance photography?
Initially it's all about getting noticed and making a name for yourself. Get out there and take up any opportunity you have for taking photos. Do as much as you can and figure out what style and what type of photography you like best, and really go for it.
When I moved to London to kick-start my freelance career, I was out there knocking on doors with my portfolio and organising meetings with people.
Now you can set up your own blog, website and social media to showcase your work. It's hard work to keep them all updated all the time, but it's worth it to have multiple channels to showcase your talent and what you can do.
Visit Jon Enoch’s website to find out more.