Katie Goodfellow, Public Relations and Digital Account Manager
Katie Goodfellow is a Public Relations and Digital Account Manager at Represent in Scotland. She works with clients to understand their goals and challenges, and put in place a communications strategy which works for them.
I’m from Perth in central Scotland, but now live and work in Edinburgh.
What job do you do?
I am a Public Relations (PR) and Digital Account Manager at Represent
What qualifications do you have?
I have a BA(hons) in PR and Media from Queen Margaret University, in Edinburgh.
How did you become an Account Manager?
I studied PR and Media for four years in Edinburgh. During that time, I also interned at several agencies in Edinburgh and got loads of valuable experience that way. After university I worked in various marketing, sales and PR roles, before joining Represent (formerly O’Leary PR) in 2015.
What do you do for your job?
Represent is a specialist PR and digital agency, so we work with our clients across Scotland and beyond to understand their challenges and then we execute a communications strategy to overcome them. Strategies usually include PR, social media engagement, content marketing and Search Engine Optimisation (SEO).
You need to grab peoples’ attention. The most effective way almost always involves a creative approach.
As an account manager, my role involves the day-to-day management of client accounts as well as strategy planning and people management. I am involved in every aspect of a client’s account to ensure that we meet and exceed their objectives.
Above all, my role is all about raising my clients’ profiles and getting their businesses in front of the right audience – to do that, you need to grab peoples’ attention. The most effective way almost always involves a creative approach.
What is the best thing about your job?
Getting to know my clients and their businesses and working towards great results is what gets me excited about my job. I still get a great thrill when we secure a piece of coverage or see growth in their website traffic. Seeing a happy client is definitely the best thing about my job!
And the worst thing?
There are just not enough hours in the day!
How do I get into PR?
Get experience! My best piece of advice to any aspiring PR or digital professionals is to gain experience, look for placements and internships and learn everything you can from those in the know.