Lynton W Palmer, junior designer
Lynton landed a job as a junior designer soon after graduating in Graphic Communication. He works on branding and graphic design at Spring.
I'm from Norwich, and live there still.
What job do you do?
How did you get started in design?
My mum worked in publishing and design, so I had early access to design tools and software, such as Quark and InDesign.
I was always doing drawings and illustrations, and knew I wanted to grow up to have a creative career.
During secondary school, I spent a few holidays doing work experience with print and publishing companies, which got me even more interested in design.
"I spent holidays doing work experience with print companies, which got me even more interested in design."
I ended up doing a degree in Graphic Communication. I think this was a necessary step, teaching me valuable skills and giving me the freedom to explore a variety of design styles, without the pressure of tight deadlines.
If I could go back, I would definitely do further or higher education again. However, I would explore other options, such as apprenticeships, which can make you more prepared for the workplace.
When I graduated, Spring took me on for work experience. Fortunately for me, I was offered a job after just two days!
What qualifications do you have?
I studied Photography, Fine Art and Graphic Design at A level. I then did a degree in Graphic Communication at Norwich University of the Arts.
What do you do at work?
My work covers both print and digital design, which can involve anything from a poster to a website or a brochure to a social media campaign.
Because we work open-plan, I get to see the whole process – from consultation to implementing design decisions. Being a junior designer means, however, that final responsibility doesn't fall on me.
"It's very difficult to get on as a young person in design if you don't have a higher level qualification."
The design process at Spring is as follows:
- read a client's design brief
- set up a team meeting to discuss the brief
- undertake research about the target market
- get creating designs and marketing campaigns.
What's the best thing about your job?
Working for a mid-sized agency means I'm involved in the whole design process more than I would be if I was with a larger company.
And the worst thing about the job?
In any design job, at some point you'll find that you come up with a great idea which the client doesn't like. That can be disappointing. But you also have to be aware when it's you that isn't sticking to the brief.
How do I get into design?
1. Skills and training are vital
In this climate, it's very difficult to get on as a young person in design if you don't have a higher level qualification. It's also important to be exposed to new technologies and changes in the world of design, and education allows that.
2. Have an open mind to learning
Try and learn software skills early, as they will help you to execute your creative ideas. Also, be open to learning outside, as well as inside, of education environments.
3. Don't be precious about your work
Taking criticism is part of the job. Be prepared to take advice on board, and learn from your bosses and clients.