Matt Wolliscraft, promoter
As a promoter, Matt plans out the route a music tour will take. The moment when the band finally takes the stage is his favourite part.
What job do you do?
I'm a promoter at SJM Concerts (part of the Gigs and Tours company).
What previous jobs have you done?
I started as a student, DJing and crewing. I was the events manager for my student union.
I became a venue booker. I booked some festivals for Mean Fiddler.
What qualifications do you have?
I have a political science degree from Birmingham University, three A levels and 10 O levels (GCSE equivalents).
What do you do at work?
I plan routes for music tours. I then make offers for those tours, put them on sale, and advertise them.
"I like it when band and audience really connect."
I monitor the sales, and hopefully make a profit both for the company I work for and the artists I work with.
What's the best thing about your job?
When a band walks on stage and an audience and an artist really connect at a gig. I like that I've played a small part in making that happen.
It's as proud a moment at an arena as it is in a 100-capacity club.
Playing a part in something that makes people's lives better makes it all worthwhile.
How do I get into music?
Treat everybody as you would want to be treated yourself.
Be prepared to do the hard work and the jobs that maybe others won't – it will get noticed.