Stevie Cape, Designer at Terry de Havilland

 22 May 2018

Stevie started designing for Terry de Havilland at university and has been part of the company ever since. She's involved in every aspect of shoe design, from initial research to fit testing.

"Being creative isn’t a nine to five job. I literally dream about shoes!"

What qualifications do you have?

Footwear Design BA (Hons) from De Montfort University

How did you become a designer?

I began designing for Terry de Havilland whilst I was studying Footwear Design at University. I started as an intern between my second and third year and never left!

What do you do for your job?

My role involves all aspects of the shoe design process, including: trend research, mood/material boards, customer research, hand drawn designing, computer aided designing, shoe specifications for our factory, liaising with our factory, reviewing shoe samples, fit testing.

We all have different areas of expertise but have input across the board. We really are a team in which everyone is on the same page and knows everything about the company, which is great.

What is the best thing about your job?

My favourite thing about my job is seeing all our hard work realised as a final collection (then seeing people wearing them of course!).

And the worst thing?

We work around the clock and find it hard to switch off — being creative isn’t a nine to five job. I literally dream about shoes!

How do I get into fashion design?

  1. Studying at university or pursuing an apprenticeship are both good routes into the fashion industry.
  2. Try your best to make contacts as you go — you never know when they'll come in handy. Plus, it’s really easy to connect with industry people through social media now.
  3. When you’re in the industry, you need to be prepared for hard work sometimes with long, unsociable hours. You also need to be passionate about the area you’re going into because that drives you through stressful and challenging situations.
  4. Lastly, you need to be confident when talking to people and don’t be afraid to ask questions.

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