Valentino Cellupica Graphic Designer and Illustrator

 11 June 2018

Graphic design is about finding solutions
Graphic design is about finding solutions

This article is also available in Welsh / Mae’r erthygl hon hefyd ar gael yn Gymraeg

Where is your hometown?

Newport, South Wales 

What job do you do?

I’m a senior designer at Melin, a housing association in south Wales. I manage the brand and produce the design work there. So I’d work on everything from websites, annual reports, illustration, posters, branding, forms, signage, just about everything.

It involves quite a bit of illustration, which I like to do. So that’s good. I also do some freelance design work for other companies, usually branding. And some freelance illustration, including a children’s book.

What previous jobs have you done in the sector?

I’ve always done graphic design jobs in various industries. I’ve designed newspapers, magazines and advertising; then in-house design for a four star hotel, its restaurants and golf and spa resorts; a department store; and a few design agencies; as well as taking on freelance jobs along the way, which allowed me to choose the kind of projects I like to do.

I’ve always enjoyed drawing and I’ve managed to incorporate illustration in many projects. 

What qualifications do you have?

I have a BA (Hons) in Graphics.

What’s the best thing about your job?

I really enjoy solving problems, and making the message as simple for people to understand as possible. 

I really enjoy solving problems, and making the message as simple for people to understand as possible. So that involves thinking about who’s going to be looking at whatever it is I’m designing. Sometimes that involves illustrating something that helps explain it, or setting text so it’s well laid out and easy to read. 

And the worst thing about the job?

In design, when people come to me with their solution, rather than their problem. If they haven’t thought about it in the right way, and they think they need something specific, like a logo, and what type of logo, it makes it difficult for me to get enthusiastic about the job. But I’d rather know what they’re looking to achieve, and how best to deliver it. 

Similarly in illustration, when someone hasn’t looked at what kind of things I do, and comes to me with very specific style that they’re after. Rather than attempt something I won’t be very good at, I’ll try to show them a few ideas of how I might provide an answer to their brief.

What piece of advice would you give a young person hoping to work in your sector?

It’s always good to have other interests. Things that give you different perspectives on your design or illustration. It helps you find creative ways to do things and make more interesting work. 

The best thing to do I think, whether you’re illustrating or designing, is to get your work out there. Show it off, or else how will anyone ever know about it? 


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