Industry insights


384 Industry insights in total


Being a Marketing and Sales Officer

Lauren Forde is the Marketing and Sales Officer at Theatre Royal, Bury St Edmunds. She explains why her role is important to the theatre, what skills are needed for the work and how you can get into a marketing career.


3 entry-level jobs to kick-start your writing career

Writing careers are particularly attractive to students and graduates but can be incredibly competitive to get into. Take a look at these three alternative entry-level jobs that are guaranteed to kick-start your writing career.


Jon Burgerman is a professional doodler for big-name brands like Coke, Pepsi and Nike.

Doodling in a digital world

Jon Burgerman is a professional doodler for big-name brands like Coke, Pepsi and Nike. He describes slowly getting noticed and the importance of embracing the digital world even if you work in traditional media.


Angela Gidden found a way to use the waste material from her furniture design business.

Getting creative with waste

Welsh designer Angela Gidden explains how the fabric and leather offcuts from her furniture design business became a separate creative company.


You need to decide who exactly you want to buy your products.

5 tips before you start selling

What do you need to consider before selling your products? Cheryl Adamson, from designer-maker website Mastered, has five steps you should take before you start selling anything.


Claire's voluntary work, study of relevant subjects, and commitment enabled her to build a career as a conservator.

3 tips for conservation work

After a period of volunteering, Claire Armstrong secured a paid internship at a gallery and was able to build a career as a conservator. She spoke about her work and shared three tips for getting into conservation.


Becoming a music producer

Music producer Eric Lau started out studying business. When a personal tragedy changed his outlook on life, he found his passion in music. Read about how he ended up excelling in the music industry.


Melanie Clegg has published several novels using Kindle. Their success has enabled her to set herself up as a full-time writer.

Self-publishing success

After self-publishing her debut novel, Melanie Clegg built up an audience for her writing career. By the release of her third novel, she had sold over ten thousand books. She spoke about her journey.


Running heritage tours by bike

John Warland started Mind The Gap Tours, a tour company that guides visitors by bike to London heritage attractions. He shares how the idea began and his top 3 insights for running heritage tours.


Maya organises the event, liaises with performers, finds sound equipment, and makes sure everything is going to work.

Running a creative event

Maya Levy is an actor, singer-songwriter and pianist. She is also artistic director of the Open Arts Café evenings, where artists present original work to a supportive audience.


Most artists balance a variety of part-time roles to provide extra income. Image: Diego Andres Spano, clown.

7 tips for performance careers

Working in performance does not always provide a constant income. Most artists balance a variety of part-time roles and should always consider sources of future income.


The Creative & Cultural Industries Team, Barking & Dagenham College

The Creative & Cultural Industries Team at Barking & Dagenham College won the 2018 Creative & Cultural Skills Training Provider of the Year Award. We spoke to Games, Art & Animation Course Leader and Creative Skills Project Co-ordinator, Katie Morgan, about their work and success.


The same make-up can look quite different, according to the actor’s face shape.

Make-up artist for theatre

Sara Tyndall is a make-up artist and wigs mistress in London's West End. She has worked for Mamma Mia, Beauty and the Beast, and is now Head of Wigs and Make-Up for The Lion King.


Andrew Simper writes 'plug-ins' for music-composition software.

Writing music software

Andrew Simper's admirers include Steve Duda, of the Nine Inch Nails and dance act Deadmau5, but he's not a performing musician. He writes the music software that these producers use to create hits.


If you want to be a writer, you will need to have patience.

The struggle to get published

Keith Gray is an award-winning writer of books for teenagers and the Scottish Book Trust's first Virtual Writer-in-Residence. Keith shared some useful hints for aspiring authors.


Guy spent five years preparing to be an agent.

Being an actors’ agent

Guy Kean is an actors’ agent at Mrs Jordan Associates. He spoke about how he got started and the daily trials of his business.


The records profession is changing, becoming more aligned to technical systems.

Managing records in a charity

Mark Thompson is the records manager at the British Red Cross. He is responsible for all records that need to be retained for legal or business reasons.


Felix D was Company Stage Manager for Around the World in Eighty Days at The Theatre Royal Bath.

From actor to stage manager

Currently the Deputy Stage Manager (DSM) for a new play heading for the West End, Felix D didn't take the usual road into theatre stage management. He originally planned to be an actor.


Grok Institute provides a platform for talented digital artists.

Curating a digital exhibition

To provide a platform for talented digital artists, Jean-Robert Saintil and Andrew McPhee set up Grok Institute. They gave advice on curating a digital art event.


I teach songs, arrange vocal harmonies, conduct cast and band for a musical.

A musical director career

Philip Bateman is a musical director and singing coach. He has worked on West End shows like Billy Elliot and Our House. He spoke about how he built his career in musical theatre.


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