Industry insights


Mark Gabbertas, product designer

Taking a concept to market

With creative products, taking a concept to market is all about getting your idea into a form where it can then be developed, produced and sold in the marketplace.


Joe Craig has written several popular novels for children.

Writing novels for children

Joe Craig has written several successful novels for children, including his 'Jimmy Coates' series. He spoke about his career journey.


Simon Lovelace founded CrewClass in an effort to provide greater access to backstage training.

Getting into backstage work

Simon Lovelace, founder of technical crew training company Crewclass, has seven tips for finding backstage technical work.


Karen Arthur balances a full-time career as a teacher with her passion for making handbags.

Stay focused on your career

There’s no time like the present to start following your ambitions. So stop adding to your ‘to do’ list and start putting the plans you already have into action.


Alison has worked with deaf and hard of hearing theatre practitioners to develop a series of signs for technical theatre terminology.

Sign language for theatre

Alison Pottinger became interested in signing for theatre after stage managing a signed performance. She spoke about the skills it requires, and the opportunities signing opens up for performers and audiences.


Harry Bingham is Managing Director of The Writers’ Workshop.

Developing first-time writers

Harry Bingham is the best-selling author of eight books. He combines writing with running The Writers’ Workshop, which exists to offer help and advice to first-time writers.


The world of theatre contains a very wide range of careers aside from acting. (Image: Royal Conservatoire of Scotland)

Getting started with theatre

Susan Elkin is the author of 'So You Want To Work In Theatre?’ – a guide for young people who want to work in the theatre world. She shared five pieces of advice about careers in theatre.


A key challenge is to keep audiences engaged and interested and wanting to come. Image © Chatsworth House Trust.

Working in a stately home

Employees at the Chatsworth stately home describe the challenges of working at a heritage site, and how their modern art collections brings in new audiences.


Being an Education Projects Coordinator

Hayley Murrow organises and delivers all the educational projects that happen at the Theatre Royal, Bury St Edmunds. She explains more about her role and journey and offers tips for a creative theatre career.


It can be hard to decide what to wear to an interview when the dress code is

How to dress for an interview

How should you dress for an interview for a job in the creative industries? Sarah Leeds offers suggestions on behalf of fashion website ASOS for different types of interview.


Jack Hutchinson is a a freelance artist, journalist and educator.

Renting an artist studio

Working as an artist can be isolating and moving into a dynamic studio group can offer much needed support. But what are the issues, costs and considerations of finding an artist space?


Marcus Taylor is the founder of The Musician’s Guide website.

How to get signed by a label

How can a musician get signed to a record label? Marcus Taylor, founder of TheMusiciansGuide.co.uk, shares his insight into how you can approach a label.


What does an Associate Artist do?

David Whitney works for Theatre Royal as their Associate Artist and looks after their youth groups, workshops and productions. He explains more about the role and what skills are needed for this area of work.


Suzanne Rolt is the director at St George's Bristol.

Take charge of your career

Staying at the same organisation for a long period of time can result in your skills stagnating. Suzanne Rolt told Creative Choices how she ensures continuing professional development as director of St George's music venue.


Wendy has won many awards and is also Director of Training for the Association of Master Upholsterers and Soft Furnishers.

A career in furnishings

Is it important to pass on craft skills? Wendy Shorter, founder of an upholstery and soft furnishing training centre, says it's imperative. She explains how she came to teach and why.


Amy has noticed more and more of an overlap in the digital sector with the creative industries.

A creative digital career

Creatives can find work in many industries – and the digital sector is no exception. Amy Edwards from recruitment website Bubble Jobs explains how the creative and digital industries can overlap.


Iwona Blazwick is Director of the Whitechapel Art Gallery.

Iwona Blazwick, arts leadership

Iwona Blazwick is Director of the Whitechapel Art Gallery. Before this, she was Head of Exhibitions and Displays at Tate Modern and Director of Exhibitions at the Institute of Contemporary Arts.


Nick Brice is Director of White Room Theatre.

Short plays for new writers

Nick Brice is Director of White Room Theatre. He is pushing the art form of the ten-minute play at the Fringe. He told Creative Choices how he came up with the idea and how it can help new playwrights get exposure.


Cleveland Watkiss is a vocalist, actor and composer.

Creative collaboration

Storyteller Vayu Naidu and jazz vocalist Cleveland Watkiss have formed an unlikely pairing: 'Bhakti & The Blues', combining Indian stories with improvised vocal soundscapes.


Zoe Murphy is a young designer enjoying great success.

Starting out in product design

Zoe Murphy is a young designer enjoying great success. Since graduating from university, she started her own studio and her distinctive, colourful and decorative furniture is now in great demand .


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