64 Industry insights in total for


Authors are becoming known as 'story architects' and 'experience designers'.

New skills for writers

In an age of iPads, video games and on-demand TV, what is the future for writing and reading? We took a look at 'transmedia storytelling'.


There are many different ways to get into UX research

User experience research

Hedgehog lab is a global software consultancy that specializes in multi-platform software and connected device innovation. We spoke to Laura, Emily and Caitlin in the User Experience Research (UX Research) team about how they got into the industry and their work on the team.


Kal Chottai is a designer and creative consultant.

Working as a product designer

Kal Chottai is a designer and founder of product design company Damdesign. He talks about how he started his career in design and has 9 essential skills for a design business.


B3 Designers work on commercial interior design, such as restaurants.

Commercial interior design

Mark Bithrey is director of B3 Designers, an architectural interior design firm. Founded in 2002, B3 work on commercial interior design for restaurants, bars, hotels, retail and exhibition spaces.


Tord Boontje is Professor of the MA Design Products at the Royal College of Art.

Tord Boontje, product design

Tord Boontje is a hugely successful designer with an international reputation. Professor of the MA Design Products at the RCA, he has numerous awards for design work in lighting, glass, furniture and textiles.


Dan's work is about helping his clients to discover their own unique style.

Residential interior design

Dan Hopwood runs his own interior design company whose clients include bankers, lawyers and celebrities. He recreates stunning interiors, combining modern and more traditional designs.


Angela Gidden found a way to use the waste material from her furniture design business.

Getting creative with waste

Welsh designer Angela Gidden explains how the fabric and leather offcuts from her furniture design business became a separate creative company.


Graham Lister is the Production Manager at the Curve theatre.

Designing a modern theatre

Graham Lister, Production Manager, talks about the unique design of the Curve Theatre in Leicester. The exposed nature of the theatre allows the audience to see behind the scenes.


Images © Tim Bradford 2009 www.timbradford.com

From artist to entrepreneur

Making the transition from being a student to establishing an arts practice, business, or career within the creative and cultural industries is a challenging but exciting journey.


Alastair Reid is the Managing director of Red Design.

Working in a design agency

Alastair Reid is Managing Director of Red Design. He discusses what work is done at his design agency, and what quality he looks for in new designers.


Salary and progression in graphic design

Interested in a graphic design career? This infographic created by Fifteen Design looks at typical salaries and progression routes, as well as giving key information and outlining desired skills and experience.


Nick uses brainstorming and numerous Post-it Notes, which encourage brevity and clarity.

Brand strategy & design career

Nick Eagleton is a Creative Director for The Partners, a brand strategy and design company with a multitude of industry awards. Nick leads a team that helps organisations create a unique identity.


Although so much work is online, more traditional employers will still want to see a physical portfolio. (Image: Alex Rumford).

10 top tips for landing a creative job

The creative industries are booming and there are more jobs than ever, but competition is fierce. Give yourself the best chance of landing that dream job with these top ten tips from Pip Jamieson, founder of professional networking platform for the creative industries The Dots.


“The client is after value and experience, so show them you can offer both” Image: Emma Metcalfe

10 myths about illustration

Emma is a freelance heritage illustrator, who works on trails, guidebooks and maps for stately homes and castles. She uses her own experiences to discuss ten myths about illustration.


George Burton went from working at advertising agencies to Creative Manager at boohoo.com.

Getting a job in fashion

George Burton is Creative Manager at online fashion retail brand boohoo.com, He shared six pieces of advice for fashion and design careers.


Being a creative brand manager

Jenny Smyth works as Senior Account Manager at Red Cow Creative consultancy. She has delivered creative marketing campaigns for brands like Mr. Men, Little Miss and Where’s Wally?


Showtex provided custom confectioned LED integrated fabrics for the Opening Ceremony of the London 2012 Olympic Games.

Drapes and fabric on stage

ShowTex design and manufacture fabrics and drapes for theatre and live events. They supplied the mattresses, sheets and pillows for the ‘NHS’ segment of the London 2012 Olympics opening ceremony.


Mark Gabbertas, product designer

Taking a concept to market

With creative products, taking a concept to market is all about getting your idea into a form where it can then be developed, produced and sold in the marketplace.


Natalie wrote and illustrated the children's book Hamish the Highland Cow.

Children’s book illustrator

Natalie Russell has written and illustrated the books, ‘Hamish the Highland Cow’,‘Donkey’s Busy Day’ and ‘Moon Rabbit’ for Bloomsbury and Macmillan Children's books.


Theatre companies are exploring pervasive media

Pervasive media

Katie Day spoke to Creative Choices about pervasive media, the current climate for public funding and the arts, and what she'll bring back from her Peach Placement.


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