Focusing on your outcomes

 2 September 2013

When it comes to outcomes, do you have 'measurement anxiety'? This tool looks at how you can strategically achieve your outcomes without getting bogged down by the technical problem of how to measure your activities

This tool consists of six big questions. They are suitable for any business that wants to make a change in the world.
This tool consists of six big questions. They are suitable for any business that wants to make a change in the world.

Focusing on outcomes

In an online article, Richard Piper describes being at an event and asking the participants to play a word association game.

He asked 50 people to write down the first thing that came into their heads. When he said the word ‘outcomes’, 48 out of the 50 wrote down something to do with assessment or measurement.

Making a difference to people’s lives as a result of our activities is more important.

It confirmed to him what he suspected, that there is more focus on the technical problem of how to measure our activities than on the strategic problem of achieving them.

The big idea is not that measurement is unimportant but that making a difference to people’s lives as a result of our activities is more important.

How being clear about outcomes can help

Being clear about your outcomes should help achieve three things:

  • Planning your achievements and improving them
  • Monitoring and evaluating successes and failures
  • Communicating your successes and failures

This tool consists of six big questions. They are suitable for any business that wants to make a change in the world.

Get more free tools to help your business at the Business Survival Toolkit.

Download the Outcomes tool