How to manage your fundraising

 23 August 2012

Fundraising has become increasingly sophisticated. It has grown in breadth and depth. Donors are more discerning. How can you use the six pillars of fundraising to develop your funding strategy?

The Fundraising Dashboard has been designed to encourage you to build on every area of your fundraising. Image © Anna Steinberg
The Fundraising Dashboard has been designed to encourage you to build on every area of your fundraising. Image © Anna Steinberg

The six pillars of fundraising

The current economic environment means that the spotlight is on fundraising as never before. This is forcing enterprises that undertake fundraising to re-appraise their approaches, expand their strategies and be realistic about what they can achieve. The days of the notional ‘balancing’ fundraising figure are long gone.

Identify and present the key targets for your fundraising.

Understanding your fundraising targets and the extent of your portfolio is a fundamental part of the fundraising planning process.

The approach presented here is based on the Six Pillars of Fundraising, which includes:

  1. Donations
  2. Grants
  3. Community-business partnerships
  4. Membership/Alumni/Friends
  5. Special events
  6. Earned income

Using the fundraising tool

The Fundraising Dashboard has been designed to encourage you to build on every area of your fundraising and to be able to compare targets and outcomes side by side. This encourages internal benchmarking and provides a basis for external comparison where the data is available.

The dashboard is a one-page template designed to help you identify and present the key targets for your fundraising. You can complete it on your own or with your team. It may take a few hours to do as you will need to collect detailed data on your fundraising.

Download the Fundraising Dashboard tool

This article was originally published on the Business Survival Toolkit website.

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