John Yorke Story: Story Business
With more and more media competing for our attention, compelling stories are essential to success
With more and more media competeing for our attention, businesses that can tell compelling stories about themselves have a huge advantage over their competitors.
However, turning the information about a business, brand or product into a story that grips people from beginning to middle to end is challenging.
Story for Business makes it easy and straightforward by showing you the basic rules all professional storytellers use.
During this seven-week course, run with our partners at John Yorke Story, you’ll experiment with different story-structure techniques to develop your skills. You’ll learn how to apply the techniques to your own business, and by the end you’ll able to craft a story to grab and hold people’s attention. You’ll also understand why some stories engage people while others fail. And you’ll apply the principles to everything from letter-writing and presentations to brand strategy and market research.
Story for Business is the only course based on real-life examples from the worlds of business and entertainment, devised and taught by people with track records in creating some of the world’s most popular stories.
The course will give you not just a new skill, but a thorough understanding of why the shape of stories is hardwired into our brains, and how you can use this knowledge to transform your business and marketing communications.
This course has been made possible by the support of Creative Skillset, and has been approved as part of an informal or formal continuing professional development (CPD) programme.
As this is a professional development course, you may be able to get funding from your employer to do it. All participants who successfully complete the course will receive a certificate of completion evidencing their learning and study hours.