Newsletters to Engage Audiences
Learn how to get the best from your email newsletters including how to provide value for your audien
Thursday 10 October, 10.30am — 12.30pm
What is it about?
We all produce email newsletters — weekly, fortnightly or monthly bite-size chunks of information. We mention our events, programmes, organisational activities and fundraising campaigns. But do they provide value to our audiences? Are we using this channel to tell our stories? Do they go straight in the trash?
At this online workshop, Sam will talk about how to get the best from your email newsletters. Learn how to provide value for your audiences using curated content. Discover how to tell your story when promoting your own work and opportunities.
What will I gain?
— Advice on crafting calls to action that work
— Practical knowledge on how to use email analytics and AB testing to inform decisions
— Tips and tricks from organisations within the cultural sector and beyond
Who is it for?
Those responsible for creating and sending your organisation’s newsletters — and eager to have a higher open and engagement rate.
AMA member rate: £55 + VAT
Non-Member: £115 + VAT