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Digital Marketing Apprentice

Digital Marketing Apprentice Required

£10,000 to £15,000

Application deadline: March 22nd 2019

Role Profile

GSCE's math & English required or equivalent.

Must not hold previous creative digital media qualification.

General interest in the creative digital media sector. 


The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Typical Job Roles

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

Entry Requirements

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

Technical Competencies

Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication

Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns

Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives

Data: reviews, monitors and analyses online activity and provides recommendations and insights to others

Customer service: responds efficiently to enquiries using online and social media platforms.

Problem-solving: applies structured techniques to problem-solving, and analyses problems and resolves issues across a variety of digital platforms

Analysis: understands and creates basic analytical dashboards using appropriate digital tools

Implementation: builds and implements digital campaigns across a variety of digital media platforms

Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click

Uses digital tools effectively

Digital analytics: measures and evaluates the success of digital marketing activities

Interprets and follows:

latest developments in digital media technologies and trends

marketing briefs and plans

the company defined ‘customer standards’ or industry good practice for marketing

company, team or client approaches to continuous integration

Can operate effectively in their own business’s, their customers’ and the industry’s environments

Technical Knowledge and Understanding

Understands the principles of coding

Understands and can apply basic marketing principles

Understands and can apply the customer lifecycle

Understands the role of customer relationship marketing

Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly

Understands the main components of Digital and Social Media Strategies

Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together

Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms

Understands and responds to the business environment and business issues related to digital marketing and customer needs

Understands and follows digital etiquette

Understands how digital platforms integrate into the working environment

Understands and follows the required security levels necessary to protect data across digital and social media platforms

Underpinning Skills, Attitudes and Behaviours

Logical and creative thinking skills

Analytical and problem-solving skills

Ability to work independently and to take responsibility

Can use own initiative

A thorough and organised approach

Ability to work with a range of internal and external people

Ability to communicate effectively in a variety of situations

Maintain a productive, professional and secure working environment

Employment Initiatives

London E14

Contact details
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