James is a graphic designer and owner of Studio Sparrowhill: an independent graphic design studio and member of the Design Business Association, based in the University town of Loughborough.
He heads up the studio practice, where its activities include brand identity work, through to designing interiors and environments: working with an eclectic mix of specialists, as well as regularly providing valuable 'hands-on' experience and internships to the University's graphic design graduates.
The studio has a growing profile and is followed worldwide, through social media by an impressive list of designers, including Pentagram, Jessica Walsh (Sagmeister & Walsh), as well as graphic design authors, educators and researchers.
Predominantly a self-taught designer, with over 15 years experience, James has also undertaken postgraduate qualifications at the Royal Melbourne Institute of Technology University and the London College of Communication.
James is a member of the London based Typographic Circle, attending talks and seminars from some of the world's best designers.