Mike James

Mike James

Organisation: Cardiff and Vale College

To support the Building a Creative Nation campaign, Mike James has:

Joined the Building a Creative Nation campaign

Building a Creative Nation

"I am delighted to support the innovative and inspirational Building a Creative Nation Campaign. Creativity and innovation are valuable talents we aim to develop in our students. Through Cardiff and Vale College's creative apprenticeship programme, we have seen our students develop an almost endless stream of fresh ideas.

"By valuing and nurturing students' creativity, we have seen them sharing ideas both in the classroom and in the workplace. Many have gained valuable knowledge and practical skills in the creative industries that other creative students simply do not have. This has led to invaluable experience and employment in the creative sector, including with BAFTA Cymru.

"We have seen our creative apprentices help a number of small businesses become social media-savvy and bring new imaginative ideas for programming events and cultural venues. For example, one of our students, Scott Treeby, became a Live Events and Promotions apprentice with Rhodda Cynon Taff Council’s Events Team, and progressed on to a full time job with them. He has introduced social media into the events marketing mix and created a large Twitter audience for the Council’s event programme.

"Another student, Gemma Martin, was offered a job after her apprenticeship at Cardiff’s Chapter Arts Centre in order to continue the good work she had been doing. She was praised for developing their volunteering scheme and recruiting volunteers for Chapter, which provides good opportunities for people in the community and makes good business sense for the organisation.

"Our students’ fresh ideas and creative view of the world show us, time and time again, the true value of creativity."