The Business Survival Toolkit
The tools you need to help your creative business plan, adapt and grow.
Whether you are self-employed, run a small creative team, or manage a cultural business of two hundred people, this toolkit is for you. It offers hands-on tools to help with the big decisions arts, heritage and creative organisations make every day.
Looking to start up a new creative business? Wondering how to build a marketing strategy? Need help with governance or fundraising issues? This toolkit is here to help you act now.
Who has built the toolkit?
The Business Survival Toolkit is a service from Creative & Cultural Skills, the Sector Skills Council for the creative industries, in partnership with the Crafts Council, the Cultural Leadership Programme, the Design Council and the Heritage Lottery Fund.
What’s in the toolkit?
Over 70 familiar and not so familiar tools are included. They are flagged according to the size of your business, but do feel free to mix and match. We actively encourage you to adapt any of the tools to suit your situation.
'Business' and 'enterprise' are the terms used throughout to ensure we have covered all the organisational types in the sector. This ranges from the sole trading silversmith to the major museums, from social enterprises to Limited Companies.
What is the toolkit for?
The toolkit has been developed to help you:
- Manage reductions in income
- Reduce costs
- Improve performance
- Grow income
- Prepare for the future upturn and the longer-term
It has been designed to encourage you to:
- ask yourself the brutal questions
- be honest about your strengths and weaknesses
- analyse your current business model
- prioritise effectively
- consider new ways of working
- focus on action
- be prepared for the upturn
When do I use it?
Now - it’s never too early to plan the future of your business.
How do I use it?
The toolkit includes four stages, based on the following questions:
Where are you now?
Where are you going?
What do you need to do to get there?
How do you make it happen?