The Creative Careers Programme (CCP) is an integrated industry-led programme of activity across England and Wales that is working to ensure there is a larger and more diverse intake of talent via a broader range of routes into the creative industries, a commitment of the Creative Industries Sector Deal.
The programme launched in 2019 and in its first year alone over 1,000 creative sector employers were engaged, leading to 92,000 student interactions.
Its flagship event, Discover! Creative Careers Week is a call to arms for the creative industries to open their doors, physically and online, to introduce students from all backgrounds to the various job roles that exist. In 2019 hundreds of employers hosted thousands of students in their buildings to take part in tours, workshops and tasks and provide hands-on experiences.
The programme has recently adapted to a digital delivery model with two online Discover! weeks, for Wales and England respectively, consisting of filmed interviews, tours, live panel discussions and teaching resources for schools and colleges.
The most recent Discover! week took part during National Careers Week 2021 and, despite it occurring in the week prior to students returning to the classroom where teaching staff were busy making preparations, we saw 461 schools engage with online films and resources, with 231 schools taking part in live Q&A panel discussions with professionals from across the creative industries including Rick Gibson, CEO of the British Games Institute; Catherine Ritman-Smith, Head of Learning and Skills at V&A Museum of Childhood; Louise Smith, Sustainability Manager on Bond 25; David Evans Head of Production at National Theatre Wales and Nainita Desai, an award-winning film composer whose work includes Bad Boy Millionaires and American Murder.
Having industry lead the Creative Careers Programme and Discover! Creative Careers is fundamental, so far it has been supported in-kind by hundreds of leading companies from across the creative industries including Framestore, National Trust, National Theatre of Wales, the Royal Opera House, Cockpit Arts, Dr Martens, Pinewood Studios, Museums Wales, Channel 4, The Grand Theatre Blackpool, Tate Liverpool, Leeds Museums and Galleries and many more.
'It was key for us to ensure that employers were at the heart of this far-reaching programme, with the sector taking responsibility for engaging and educating young people. We very much hope that Discover! Creative Careers Week will continue to play a role in achieving our ambition to see a more diverse and inclusive cultural sector that embraces young people from all backgrounds as we support the sector to ‘Build Back Fairer’ post-Covid.'
Jane Ide OBE, CEO of Creative & Cultural Skills
The impact of this access to real employees and workplaces to understand career pathways is palpable. 97% of schools that took part claim that Discover! Creative Careers Week 2021 has increased their students’ knowledge of the range of job opportunities in the sector and 95% of schools claim that it improved their students’ perception of working in the creative industries as a viable career.
'The creative industries are a vital part of our economy and offer exciting career opportunities to young people right across the UK. Ensuring that under-represented groups are able to enter the creative industries will help us build back fairer from the challenges of the pandemic and future-proof the sector for generations to come. I am pleased to see Discover! Creative Careers and the Creative Careers Programme focus on diversity in their engagement and I would like to congratulate the team for deservedly winning CDI’s UK Careers Development Award for Innovative Employer Engagement for this excellent work.'
UK Government Culture Minister Caroline Dinenage
'The last year has highlighted even more need for access into the creative and cultural industries. Discover! Creative Careers Week greatly deserve recognition for its commitment in ensuring the range of opportunities and knowledge of creative careers are made visible to all young people. Despite the challenges of the pandemic, the team developed an innovative digital programme, which will create a legacy of engaging online resources for young people, teachers and their schools, as well as a platform for the sector to continually add to. This important initiative will help develop new talent pathways and contribute to the growth of a more inclusive arts and cultural sector, key ambitions of our current strategy, Lets Create.'
Darren Henley, CEO, Arts Council England
The programme has been a partnership of Creative & Cultural Skills, Screenskills; Creative Industries Federation; Ffilm Cymru; the Arts Council of Wales and Trac Cymru. It was originally funded by the Department for Digital, Culture, Media and Sports with recent Discover! Events funded by Welsh Government through Creative Wales, and Arts Council England.
The resources and films created for Discover! Creative Careers Week 2021 can be found at https://discovercreative.careers, a one-stop-shop website and careers finder to help young people discover the range of jobs available across the creative industries.