New programme to help more than two million teenagers discover their creative futures

 13 March 2019

Creative industries leaders today joined forces to launch a new Creative Careers Programme designed to help two million teenagers discover the breadth of jobs on offer in the UK’s fastest-growing sector. Creative & Cultural Skills is a lead partner in this new project.

The programme will provide up-to-date information on the range of careers many young people have never even heard of and will train careers advisers about the pathways to those roles, helping a more diverse range of young people to take up the exciting opportunities available.

The ambition is to reach more than 160,000 students through face-to-face encounters by 2020, with around two million young people accessing information online.

The programme, delivered by ScreenSkills, Creative & Cultural Skills and the Creative Industries Federation in partnership with the Careers and Enterprise Company and Speakers for Schools, will be launched today (13 March) at the home of Burberry and the Burberry Foundation in Leeds.

The Creative Careers Programme is part of the Government’s industrial strategy which saw a special “sector deal” brokered through the Creative Industries Council to recognise the importance of the creative industries to the UK economy.

Creative & Cultural Skills chief executive, Simon Dancey, said:

“Creative & Cultural Skills is delighted to be working with ScreenSkills and the Creative Industries Federation on the development and delivery of the Creative Careers Programme. In partnership with key stakeholders and our world leading creative and cultural industries, we will together support careers advisers, teachers, parents and guardians, and thousands of young people to better understand the sector and the range of careers within it. This ambitious programme will encourage the industry to open its doors, ensuring we are accessible to all so the next generation of talent can join us and help us thrive for years to come.”

The programme will:

  • Inspire young people aged 11-16 to discover the possible routes for pursuing careers in the creative industries and wider creative economy. This includes a national week in which hundreds of employers open their doors to young people
  • Ensure young people aged 14-24 who are considering their career options have access to the information and advice they need. This includes providing high quality information online and training senior volunteers from the creative industries to act as advisers in schools and colleges through The Careers & Enterprise Company*
  • Help employers to diversify their workforce and plug skills shortages by identifying the most urgently needed apprenticeship standards and fast-tracking their development.

With more than £12 million of industry in-kind support already pledged by industry, the Creative Careers Programme will mobilise organisations and individuals to work with schools and colleges to raise awareness of employment opportunities in the sector.

Creative industries professionals are being asked to get involved by:

  • Going into schools and colleges to talk to students about creative careers
  • Offering industry insight and advice to a local school or college by becoming an Enterprise Adviser*
  • Inviting young people into their businesses for hands-on experience of the world of work.

Take a look at the full press release.

Full programme details are available here

To contact us about the Creative Careers Programme, please email

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